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3rd Re:Imagine Pharma Marketing

The 3rd Re:Imagine Pharma Marketing event focuses on the underlying digital marketing and solution themes for the pharma marketing community. Taking a \'post-COVID\' viewpoint; it is vital to understand what omnichannel, customer experience, consumer behavior and RWE data analysis tools and tactics are temporary and which are true, long lasting digital marketing/commercial transformations to be embedded in future processes. What will be the true drivers of value moving forward in strategic roadmaps?\ \ \ The pandemic has raised a number of core questions that pharma marketers need to ask of themselves in order to optimize from top to bottom, remove barriers and isolate real life outcomes - so that we can future proof marketing efforts:\ What do we as an industry need to do to shift thinking? \ How do we collectively combine to develop better patient outcomes as a result of all our digital efforts? \ Are regulations just an excuse for the customer experience we deliver? \ How can we ensure that senior management are domain experts in digital and expertise flows down the chain?\ \ The unique opportunity for true interaction between our esteemed speaker faculty and our attendees on a face to face basis provides real value in replicating those hallway and offline conversations from live events.\ \ TOP REASONS TO ATTEND:\ - Execute a science-based approach to digital transformation and leverage examples from other verticals to enact long term commercial transformation.\ - Contextualize success beyond typical metrics in your omnichannel efforts: In F2F engagements it's easy to know when your customer is happy or not, but in digital? - what is the digital equivalent of a smile?\ - Develop a commercial vision for CX across divisions with technical stategists to unify on:\ Out of the box, user interface, first use and activation\ On-boarding, customer care, troubleshooting, chat/bots, self service\ Retention, going further, up selling, upgrading\ - Measuring your customer e
  • Start:November 16, 2021
  • End:November 18, 2021
  • Recurring
  • Where:Nueva York, Nueva York,, New York, New York, United States, 10000
  • Phone:N/A
  • Event Type: Other
  • Ticket Price:N/A
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